So after Looking at the apple website, I see a lot of good things as far as guidlines go. All of the graphics fit with purpose, promoting all of their new products. The site is also very organized along with the style of the page. The style is very basic, but stylish at the same time. Its seems Apple decided to go with a simple black and white aesthetic with graphic imagery of the new product they are promoting. The Images of the new products really do help with the quality and sense of website because people buying there product is purpose of the content. Even with the text in the images matches up to Aesthetic with this website.